Senior Capstone 2 Project - Expanding ZARIZAR’s international presence as a luxury brand
One of the strategies our team proposed also include styling Zarizar shawls and showing that through a digital lookbook. As pieces of fabric, shawls have the advantage of being converted into other wearable pieces. By showing consumers that these shawls could transform into multiple products, it promotes versatility and further justifies the price point.
I designed a mockup digital lookbook combining our team's photographs and Zarizar's images with examples of fashion editorial photographs that aligns with the brand's new visual identity, one that highlights South Asian culture through a high fashion lens.
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FULL LOOKBOOK