Gourmelt is a family-run online food business based in Jakarta, Indonesia specializing in gourmet dishes. Established in 2020, this small business aims to provide customers a taste of the high-end dining experience in the comfort of their own home in the midst of the pandemic. In coming up with the visual identity of the brand, we went with a minimal, clean, yet slightly rustic aesthetic approach to fit the brand's sophisticated yet 'cozy' brand identity, in addition to the founders' love for minimalist design.
INSTAGRAM - @gourmeltjkt
